Skincare brand The Ordinary has drawn on augmented reality (AR) to create an interactive mural to highlight three of its newest products.
Created by 360-marketing agency One Agency, the team used specialised motion design and web development to create 3D perfect models of the product.
Users can scan the QR code and the project comes to life in an interactive form which can be tapped to reveal key information including ingredients, usage directions and product efficacy.
The mural showcases The Ordinary’s Natural Moisturising Factor + Inulin Body Lotion, it Salicylic Acid 0.5% Body Serum, and its Niacimide 5% face and body emulsion.
{“@context”:”http:\/\/schema.org\/”,”@id”:”https:\/\/www.marketing-beat.co.uk\/2024\/08\/29\/the-ordinary-ar-mural\/#arve-youtube-pzvcgoslsxm”,”type”:”VideoObject”,”embedURL”:”https:\/\/www.youtube.com\/embed\/pZVcgosLSXM?feature=oembed&iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=0&autoplay=0″}
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Located in Manchester on the side of the Hare and Hounds, users are also able to click free product in order to be in with a chance of winning one of the brand’s best-selling items.
The idea took inspiration from a previous project One Agency had done in conjunction with Aircards on behalf of beauty brand Sol de Janeiro.
It also builds on previous work by One Agency on behalf of the skincare label which saw it float a giant bottle of its flagship reformulated hydraulic acid 2% along the Thames.