System1: Adidas’ Arsenal spot wins the league for Gooners

System1: Adidas’ Arsenal spot wins the league for Gooners

Adidas’s latest nostalgia-filled Arsenal spot has jumped straight to the top of creative effectiveness platform System1’s rankings as the season kicks off. The campaign received the coveted maximum score of 5.9 stars among Gunners fans. Fronted by Hollywood star and Arsenal fan Will Poulter, the spot cleverly incorporates a number of Easter eggs which reward … Read more

Fever pitch: agency wins and brand reviews you might have missed

Fever pitch: agency wins and brand reviews you might have missed

Pol Roger Champagne brand Pol Roger has initiated a creative review following the collapse of incumbent agency Now, with the process set to be kicked off in October according to Campaign. The inevitable review follows on from Now’s desperate decision to cease trading last month after a disastrous 2023 in which its income plunged by … Read more