WARC: Amazon, Google and Meta dominate global ad spend in 2024
Global ad spend is set to top £762 billion (US$1 trillion) for the first time this year, with WARC upgrading its previous 2024 growth forecast up by 2.3 percentage points to 10.5%. Led by a faster-than-expected uptake in AI-enabled media tools, this would reflect the best performance in six years if the post-Covid bounce back … Read more