Chicago Town pizza invests £4.5m in new brand identity
Dr Oetker-owned brand Chicago Town has invested £4.5 million in a new masterbrand campaign, challenging perceptions that frozen pizza is only for back-ups and dinner emergencies. Launching on 3 October, the TV ad encourages pizza lovers to ‘Feed Your Urge: Go To Town’ based on the insight that a craving for a satisfying pizza is … Read more