Tesco Media and Insight Platform has unveiled a series of new retail media developments at its annual ‘Upfront’ event, including the launch of video ads on its website and in-store wraps. The retailer’s new video advertising solution will now enable brands to connect with customers through short-form content via its website and bring them into … Read more
Tesco-owned clothing brand F&F is celebrating the arrival of its 2024 autumn/winter collection with a new campaign that showcases the versatile nature of its clothing. Developed by creative agency BBH, ‘Gail Force’ will be centred around a 30-second film that spotlights the exalted vicissitudes of British autumn weather and how it can test even the … Read more
Tesco is celebrating the iconic status of its Meal Deal offering with a new social campaign to shine a spotlight on the introduction of a plethora of new products. Developed in partnership with creative agency BBH London, the social-first push showcases the UK’s unique love affair with the retailer’s famous lunchtime promotion. A 60-second film, … Read more