Women’s wellness brand Naydaya is looking to break intimate health taboos with the launch of “End the dry spell”, a new campaign backed by health experts and women’s health advocate and presenter Ashley James. The hard-hitting work will challenge misinformation around vaginal dryness and shine a spotlight on the issue and its impact on the … Read more
Health and beauty retailer Superdrug is addressing period taboos with its ‘My First Period’ campaign, featuring Olympic diver, Andrea Spendolini-Sirieix, who says she is “strongest” when on her period. Aimed particularly at supporting younger, school-age children and their parents, the campaign aims to break taboos and encourage open conversation, while also dispelling what it describes … Read more
Rapp UK has tied up with the popular Masala Podcast to turn under-discussed cultural taboos within the South Asian community on their head to mark South Asian Heritage Month. Entitled ‘The Campaign We’re Not Supposed to Talk About’, it features a set of attention-grabbing out-of-home posters situated in postcodes where there is a substantial South … Read more