strategy

Bulletproof overhauls brand strategy to mark 25th anniversary

Bulletproof overhauls brand strategy to mark 25th anniversary

Global independent brand agency Bulletproof is actioning a new brand strategy and platform, ‘Create Desire Through Disruption’ to mark its 25th anniversary. After 26 years since conception, the agency – which has worked with top international brands such as Cadbury, Johnnie Walker, Booking.com, Tate & Lyle and the Football Association of Wales – has become … Read more

OMD UK appoints new chief strategy and effectiveness officer

OMD UK appoints new chief strategy and effectiveness officer

Omnicom Media Group has appointed Clare Peters to be its newest chief strategy and effectiveness officer at OMD UK. Clare Peters The appointment of Peters, who previously worked at Channel 4 as head of client and comms strategy, will see her replace Charlie Ebdy who recently was appointed as chief strategy officer of OMD UK. … Read more