Morrisons pokes fun at the irony of its More Card loyalty scheme to highlight that it actually means customers spend less, as it shows off its refreshed brand platform and visual identity. Created by the retailer’s agency-of-record Leo Burnett, two 30-second films shows confused customers glancing around at the More Card signs displayed across their … Read more
Machine-washable rug firm Ruggable has shared a ‘Through The Keyhole’ inspired spot for its first ever UK television campaign. Created by London-based agency Fearless Union, ‘House Lingo’ is centred around the line “Beautiful. Washable. Ruggable”, and is based on the idea that most Brits agonise over whether treasured household possessions make them appear too pretentious … Read more
The British Hen Welfare Trust (BHWT) is launching a mega milestone campaign to celebrate the rehoming of its one millionth hen, the aptly named Henrietta. Henrietta has been rehomed by His Majesty the King at his private residence Highgrove after the charity approached King Charles III last year. Created by agency Happy Yolk, The ‘One … Read more
Adidas’s latest nostalgia-filled Arsenal spot has jumped straight to the top of creative effectiveness platform System1’s rankings as the season kicks off. The campaign received the coveted maximum score of 5.9 stars among Gunners fans. Fronted by Hollywood star and Arsenal fan Will Poulter, the spot cleverly incorporates a number of Easter eggs which reward … Read more
In its latest campaign Specsavers highlights that “Ok hearing is not ok”, especially the “blah, blah, blah” sound of everyday humdrum noise. Created by Specsavers Creative, the 30-second spot shows people in a busy café with conversations turned into nothing but a buzz of background noise. A voiceover then says: “If your hearing is just … Read more
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EE’s latest campaign entitled ‘Curfew’ highlights how families can keep connected both in and out of the home, tying in with the summer season of going out. Created by Saatchi & Saatchi, the spot launches with a 90-second hero film which opens with a group of teenagers at the cinema before the changes to a … Read more
M&S is kicking off its back-to-school campaign with an upbeat and light-hearted spot which shows the uniform withstanding a messy science experiment, a footballing accident and an over-enthusiastic home economics lesson. ‘School Happens’ is created by M&S’ agency of record Mother, which was appointed as the retailer’s creative agency of record in October last year. … Read more