Property website Rightmove has unveiled a new set of musical idents as part of its recently announced sponsorship of ITV’s ‘The Voice’. Created by Rightmove’s creative agency Neverland, the idents feature the iconic 90s dance track ‘Moving on Up’ by M People sung in eight different genres. Each ident pairs a musical genre with a … Read more
Polluting industries including airlines and fossil fuel firms are major sponsors for the e-sports industry according to new research from campaign group Badvertising. In findings seen by The Guardian, the group counted at least 33 large-scale deals between airlines, the US military and fossil fuel firms and the growing industry, in which competitive multiplayer video … Read more
Guinness is set to launch a mammoth campaign ahead of the new Premier League season in celebration of its freshly-secured role as the competition’s official beer and official non-alcoholic beer. Spearheaded by the release of four global adverts, the lead creative will also be supported by global out-of-home activity, pub and retail activations as well … Read more