Data: Retail media to be worth almost £230bn by 2029
Retail media revenues are expected to surge from £95.54bn ($123bn) to £228.54bn($293bn) by 2029, more than doubling in revenue, according to new research from consultancy firm Omdia. Notably, Omdia expects that non-retail players including media firms and ad tech vendors will generate over £58.5bn ($75bn) from retail media operations by 2029. The research highlights that … Read more