Superdrug breaks period taboos with Olympic partnership
Health and beauty retailer Superdrug is addressing period taboos with its ‘My First Period’ campaign, featuring Olympic diver, Andrea Spendolini-Sirieix, who says she is “strongest” when on her period. Aimed particularly at supporting younger, school-age children and their parents, the campaign aims to break taboos and encourage open conversation, while also dispelling what it describes … Read more