Superdrug breaks period taboos with Olympic partnership

Superdrug breaks period taboos with Olympic partnership

Health and beauty retailer Superdrug is addressing period taboos with its ‘My First Period’ campaign, featuring Olympic diver, Andrea Spendolini-Sirieix, who says she is “strongest” when on her period. Aimed particularly at supporting younger, school-age children and their parents, the campaign aims to break taboos and encourage open conversation, while also dispelling what it describes … Read more

New Balance uses AI to target fans in new partnership

New Balance uses AI to target fans in new partnership

Trainers manufacturer New Balance is partnering with media planning agency Mediahub and contextual AI platform Silverpush to drive better targeted awareness of its summer campaign. The partnership leverages both sets of technology across a season of sport (from UEFA Euros to the French Open, Wimbledon and the Olympics) to spread the brand’s ‘We Got Now’ … Read more