Superdrug breaks period taboos with Olympic partnership

Superdrug breaks period taboos with Olympic partnership

Health and beauty retailer Superdrug is addressing period taboos with its ‘My First Period’ campaign, featuring Olympic diver, Andrea Spendolini-Sirieix, who says she is “strongest” when on her period. Aimed particularly at supporting younger, school-age children and their parents, the campaign aims to break taboos and encourage open conversation, while also dispelling what it describes … Read more

Gold standard: Which Paris 2024 Olympic ads made the podium?

Gold standard: Which Paris 2024 Olympic ads made the podium?

From Simone Biles somersaulting off the vault, to Alex Yee’s epic triathlon and a 100m sprint so fast you barely had time to blink – there’s no doubt that the Paris 2024 Olympics has showcased the elite of the elite when it comes to sporting prowess. Behind it all, with a focus on capturing attention … Read more