Virgin Media has released the latest iteration of its long-running ‘To Better and Beyond’ campaign, this time featuring a star turn from a speedboat-stealing Walrus. Looking to build on the success of 2023’s ‘Goat Glider’ and 2022’s ‘Highland Rider’, ‘Walrus Whizzer’ marks the third instalment instalment in the telecom firm’s popular animal-themed series. Developed by … Read more
WIlliam Hill has entered into a new partnership with Sky Media which will see it launch a documentary which highlights the dramatic highs and lows of being a football manager just as the season begins. Created in collaboration with production company Dead Films and media agency Wavemaker, the series will launch today (16 August) on … Read more
Retail media revenues are expected to surge from £95.54bn ($123bn) to £228.54bn($293bn) by 2029, more than doubling in revenue, according to new research from consultancy firm Omdia. Notably, Omdia expects that non-retail players including media firms and ad tech vendors will generate over £58.5bn ($75bn) from retail media operations by 2029. The research highlights that … Read more
The Duke and Duchess of Sussex, Prince Harry and Meghan Markle, have partnered with creative agency M&C Saatchi UK for a campaign focusing on the negative impact social media can have on children. The campaign has been created to promote the launch of The Parents’ Network, the latest initiative from Harry and Meghan’s non-profit philanthropic … Read more