League

System1: Adidas’ Arsenal spot wins the league for Gooners

System1: Adidas’ Arsenal spot wins the league for Gooners

Adidas’s latest nostalgia-filled Arsenal spot has jumped straight to the top of creative effectiveness platform System1’s rankings as the season kicks off. The campaign received the coveted maximum score of 5.9 stars among Gunners fans. Fronted by Hollywood star and Arsenal fan Will Poulter, the spot cleverly incorporates a number of Easter eggs which reward … Read more

Guinness rolls out blockbuster campaign for Premier League sponsorship

Guinness rolls out blockbuster campaign for Premier League sponsorship

Guinness is set to launch a mammoth campaign ahead of the new Premier League season in celebration of its freshly-secured role as the competition’s official beer and official non-alcoholic beer. Spearheaded by the release of four global adverts, the lead creative will also be supported by global out-of-home activity, pub and retail activations as well … Read more