The North Face pays homage to adrenaline junkies in high-energy ad

The North Face pays homage to adrenaline junkies in high-energy ad

Outdoor clothing brand The North Face is celebrating its role within extreme sports, positioning itself in direct contrast with its more consumer-focused rivals. ‘We Play Different’ builds on the US brand’s renewed focus on its outdoorsy roots, showcasing its long association with adrenaline-seeking sports junkies. Featuring freeclimber Alex Honold, the clip pays homage to many … Read more