ITV declares itself the home of ‘hun culture’

ITV declares itself the home of ‘hun culture’

“Hey hun x”, is ITV’s simple message as it draws on its set of reality TV programmes and top daytime television to announce itself the most-loved channel by the prosecco-sipping, bottomless brunch- going, leopard print-wearing crowd. So assured is the broadcaster of its status that it is launching a new ‘Home of Huns’ rail on … Read more

ITV to make TV ads more accessible for SMEs with GenAI

ITV to make TV ads more accessible for SMEs with GenAI

ITV is set to unveil two new ads that have been created entirely using generative AI, promoting a new, cost-effective route into TV advertising for small and medium enterprises (SMEs). The two spots will form part of a new commercial creative production service developed by the broadcaster that will look to make TV advertising more … Read more