Watch: Morrisons updates ‘More Card’ brand identity in playful new spot
Morrisons pokes fun at the irony of its More Card loyalty scheme to highlight that it actually means customers spend less, as it shows off its refreshed brand platform and visual identity. Created by the retailer’s agency-of-record Leo Burnett, two 30-second films shows confused customers glancing around at the More Card signs displayed across their … Read more