Fashion first – why brand collaborations are hot right now

Fashion first – why brand collaborations are hot right now

Food and drink brands are having something of a fashion moment right now. The first clue was when the Crocs x Pringles collaboration made national headlines earlier this year. If you like the look of the snack-themed plastic footwear, you’re too late – the limited-edition run sold out almost immediately. Another unexpected partnership was announced … Read more