Hellmann’s meets high fashion in new Chopova Lowena tie up
FMCG brand Hellmann’s took to London Fashion Week to boast a Chopova Lowena-created handbag with a pouch specially designed to fit a jar of Hellmann’s. The Hellmann’s collaboration with the luxury fashion brand was instigated in partnership with Ogilvy UK. The bag which is fittingly Hellmann’s white, and made with a nod to vintage charm, … Read more