Gymbox distributes ‘safer sets’ condoms in provocative activation
Outspoken gym brand Gymbox has distributed a set of 6,000 new free branded “safe sets”, combining fitness with a drive towards safer sex. In a provocative twist, Gymbox then issued a fake recall notice which directed concerned recipients to email productrecall@gymbox.com. Those that responded were met with yet another clever turn – with a response … Read more