‘Why be basic?’: Kinder Bueno targets Gen Z in new £6m campaign
Kinder Bueno is targeting Gen Z and Millennials with a new £6m multi-channel creative set around the tagline “Why be basic, when you can be Bueno”. On air throughout August, a linear TV advert will run from 5 August to 30 August. The campaign will then roll out across out-of-home, social media and broadcast-video-on-demand until … Read more