Data: Polluting sponsorship deals dominate e-sports

Data: Polluting sponsorship deals dominate e-sports

Polluting industries including airlines and fossil fuel firms are major sponsors for the e-sports industry according to new research from campaign group Badvertising. In findings seen by The Guardian, the group counted at least 33 large-scale deals between airlines, the US military and fossil fuel firms and the growing industry, in which competitive multiplayer video … Read more

WARC: Amazon, Google and Meta dominate global ad spend in 2024

WARC: Amazon, Google and Meta dominate global ad spend in 2024

Global ad spend is set to top £762 billion (US$1 trillion) for the first time this year, with WARC upgrading its previous 2024 growth forecast up by 2.3 percentage points to 10.5%. Led by a faster-than-expected uptake in AI-enabled media tools, this would reflect the best performance in six years if the post-Covid bounce back … Read more