challenge

WRAP actions bold new rebrand to challenge global sustainability

WRAP actions bold new rebrand to challenge global sustainability

Environmental action NGO WRAP has unveiled a new brand identity rooted in its activist nature, which challenges existing systems to put sustainability front and centre. Devised by creative agency Among Equals, the new campaign will mark the group’s first rebrand in over a decade and is designed to help it promote a new approach to … Read more

Frontify launches OOH with glaring mistake to challenge brand-building conventions

Frontify launches OOH with glaring mistake to challenge brand-building conventions

Brand building platform Frontify is taking on meaningless branding by getting its first-ever billboard campaign deliberately wrong, in a bid to spark conversations among the London agency scene. Launching across prominent billboards in Shoreditch, the campaign purposely features a major mistake, with the classic ‘Lorem ipsum’ text placed where an ‘on-brand’ assets should be. The … Read more