breaks

Naydaya breaks taboos around vaginal dryness with hard-hitting campaign

Naydaya breaks taboos around vaginal dryness with hard-hitting campaign

Women’s wellness brand Naydaya is looking to break intimate health taboos with the launch of “End the dry spell”, a new campaign backed by health experts and women’s health advocate and presenter Ashley James. The hard-hitting work will challenge misinformation around vaginal dryness and shine a spotlight on the issue and its impact on the … Read more

Superdrug breaks period taboos with Olympic partnership

Superdrug breaks period taboos with Olympic partnership

Health and beauty retailer Superdrug is addressing period taboos with its ‘My First Period’ campaign, featuring Olympic diver, Andrea Spendolini-Sirieix, who says she is “strongest” when on her period. Aimed particularly at supporting younger, school-age children and their parents, the campaign aims to break taboos and encourage open conversation, while also dispelling what it describes … Read more