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Morrisons pokes fun at the irony of its More Card loyalty scheme to highlight that it actually means customers spend less, as it shows off its refreshed brand platform and visual identity. Created by the retailer’s agency-of-record Leo Burnett, two 30-second films shows confused customers glancing around at the More Card signs displayed across their … Read more
Online food delivery company Deliveroo leans into vampire humour as it unveils its first ever campaign and TV commercial to mark the launch of its new “Now Just Got Even Better” brand platform. The first TV spot, which was created in partnership with the firm’s agency of record Pablo and production house BlinkInk, shows a … Read more
Is it a bird? Is it a plane? No, it’s Snoop Dogg – and he’s been just about everywhere this summer, from taking centre stage at the Olympics dressage to promoting a line of luxury garden stoves. But just why has the West Coast hip hop icon proved such a popular proposition for brands and … Read more
Global independent brand agency Bulletproof is actioning a new brand strategy and platform, ‘Create Desire Through Disruption’ to mark its 25th anniversary. After 26 years since conception, the agency – which has worked with top international brands such as Cadbury, Johnnie Walker, Booking.com, Tate & Lyle and the Football Association of Wales – has become … Read more
Pol Roger Champagne brand Pol Roger has initiated a creative review following the collapse of incumbent agency Now, with the process set to be kicked off in October according to Campaign. The inevitable review follows on from Now’s desperate decision to cease trading last month after a disastrous 2023 in which its income plunged by … Read more