WPP faced with tough decisions ahead of new non-exec chair arrival

WPP faced with tough decisions ahead of new non-exec chair arrival

Six-years into his role at WPP, CEO Mark Read has troubled waters to navigate with major contracts up for grabs including Unilever. Speaking to The Times newspaper one former WPP senior said: “I think if you’re a new chairman coming in, will you sack the chief executive straight away? Probably not.” Amid a tough and … Read more

Ricky Gervais Dutch Barn Vodka ad declined by TfL ahead of new campaign

Ricky Gervais Dutch Barn Vodka ad declined by TfL ahead of new campaign

Ricky Gervais-backed Dutch Barn Vodka is unveiling a refreshed brand identity as part of a new omnichannel campaign designed to drive greater public awareness. Launching this weekend, the work will be centred around the vodka brand’s new ‘Positively different’ tagline and will position Dutch Barn as a disruptive force within the British vodka category. The … Read more