Channel 4, Bupa and Purple Goat have joined forces to in a bid to give support to the accessibility legacy that it is hoped will results from the 2024 Paralympic Games in Paris. Launched ahead of tonight’s (28 August) opening ceremony, the joint initiative will encourage the advertising industry to increase the representation of disabled … Read more
Adverts promoting the Olympics, the British Medical Association (BMA), pharmaceutical giant Glaxo Smith Klein (GSK) and more appeared beside high profile far right X posts spreading hateful misinformation about the Southport stabbings. The new research from the Center for Countering Digital Hate looked at five accounts, including that of misogynistic influencer Andrew Tate, former GB news … Read more
Boiler manufacturer Worcester Bosch has agreed to change its marketing related to future-proofing, after a Competition and Markets Authority (CMA) investigation into its green claims. The CMA was concerned that Worcester Bosch’s assertions about boilers being “hydrogen-blend ready” could mislead consumers into assuming the fact they run on 20% hydrogen makes them unique or special. … Read more
From Simone Biles somersaulting off the vault, to Alex Yee’s epic triathlon and a 100m sprint so fast you barely had time to blink – there’s no doubt that the Paris 2024 Olympics has showcased the elite of the elite when it comes to sporting prowess. Behind it all, with a focus on capturing attention … Read more