Social impact agency Shape History has launched a £150m campaign to promote the Royal Academy of Engineering’s Green Future Fellowships (GFF) programme.
A hero video showcasing the GFF’s capacity to tap into meaningful climate change solutions leads the campaign, which is backed cutting-edge behavioural science and data analytics.
Shape History’s approach highlights the GFF’s potential to spark transformative climate innovations, building on the Royal Academy of Engineering’s prestigious reputation.
To further extend the campaign’s reach, the agency – which is renowned for its advocacy work – has crafted a targeted paid strategy, using advanced audience mapping and segmentation.
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The campaign has been designed to inspire and engage prospective applicants by highlighting the role the GFF plays in addressing urgent environmental issues.
“Breakthrough ideas require robust support to evolve into world-changing impacts, and the Green Future Fellowships are designed to provide this essential backing,” said Shape History’s associate strategy director, Leila Hashemi.
“Funded by a £150m government endowment, the Green Future Fellowships offer up to £3m per fellowship to those developing practical, groundbreaking technologies to combat climate change.”
The campaign will run until 5 November, with Shape History providing ongoing optimisation.