From Simone Biles somersaulting off the vault, to Alex Yee’s epic triathlon and a 100m sprint so fast you barely had time to blink – there’s no doubt that the Paris 2024 Olympics has showcased the elite of the elite when it comes to sporting prowess. Behind it all, with a focus on capturing attention … Read more
Cannes Lions’ parent company Ascential is to acquire Effie, the firm behind the global Effie Awards which reward excellence in marketing effectiveness. The move, which is still subject to regulatory approval, will see Effie absorbed into the businesses’ Lions Division which will in turn lead to the creation of the new ‘Effie Lions Foundation Inc.’ … Read more
Rapp UK has tied up with the popular Masala Podcast to turn under-discussed cultural taboos within the South Asian community on their head to mark South Asian Heritage Month. Entitled ‘The Campaign We’re Not Supposed to Talk About’, it features a set of attention-grabbing out-of-home posters situated in postcodes where there is a substantial South … Read more
Mark Zuckerberg baru saja menjadi orang terkaya ketiga di dunia pada tahun 2024, dengan kekayaan mencapai US$165,6 miliar. Zuckerberg mendirikan Facebook pada tahun 2004 dan sekarang memiliki sekitar 13% saham perusahaan tersebut, yang kini dikenal sebagai Meta setelah rebranding pada tahun 2021 untuk fokus pada metaverse Posisi pertama dalam daftar orang terkaya di dunia saat … Read more
The latest social media iteration of Breast Cancer Now’s ‘Real Talk’ disrupts real conversations to give voice to the things that people living with cancer leave unsaid. Created by BMB agency, a set of new live action adverts from the charity draws on the realities that people living with breast cancer shy away from opening … Read more
The Kite Factory has appointed Nicky Jones as its newest head of charity to lead on planning for its roster of not-for-profit clients. The Kite Factory, who planned Oxfam’s first major TV campaign in over a decade (which spotlighted 82 years of Oxfam history), has worked with non profits including Crisis, Samaritans, Action For Children … Read more
Kekuatan Backlink yang Sudah Terbangun Domain expired seringkali sudah memiliki jaringan backlink yang kuat. Backlink ini adalah tautan dari situs lain yang mengarah ke domain tersebut, memberikan otoritas yang tinggi di mata mesin pencari. Dengan memanfaatkan domain expired yang memiliki backlink berkualitas, situs baru dapat langsung mendapatkan dorongan SEO tanpa harus membangun dari awal. … Read more
Virgin Atlantic has had one of its radio adverts banned by the Advertising Standards Authority (ASA) for claiming that sustainable aviation fuel (SAF) is 100% sustainable. The ASA received five complaints about the radio advert, which said Virgin Atlantic’s Flight 100 from London Heathrow to JFK would become “the world’s first commercial airline to fly … Read more
The Duke and Duchess of Sussex, Prince Harry and Meghan Markle, have partnered with creative agency M&C Saatchi UK for a campaign focusing on the negative impact social media can have on children. The campaign has been created to promote the launch of The Parents’ Network, the latest initiative from Harry and Meghan’s non-profit philanthropic … Read more
Making a debut appearance across Europe, M&M’s Minis is launching into the French and UK markets by playing with perspective to show the brand is ‘big on fun’ Working in partnership with creative agency T&Pm, brand owner Mars Wrigley created a campaign which plays with scale across a range of disruptive media placements. Each creative … Read more