Omnicom Media Group has appointed Clare Peters to be its newest chief strategy and effectiveness officer at OMD UK.
The appointment of Peters, who previously worked at Channel 4 as head of client and comms strategy, will see her replace Charlie Ebdy who recently was appointed as chief strategy officer of OMD UK.
In her new role, Ebdy will work alongside CEO Suzy Ryder to help create a future roadmap for OMD UK in line with the changing needs of their clients.
During her time at Channel 4, Peters was responsible for the broadcaster’s client and commercial marketing strategy and proposition.
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Prior to that she also worked at Manning Gottlieb as chief business strategist at Manning Gottlieb OMD where she worked for 15 years, including six years as head of planning — including Age UK, diet coke, John Lewis, Sony PlayStation and Virgin Trains.
“Clare embodies everything we value at OMD, her passion for work that delivers impact and results, combined with her passion for creativity, people and representation makes her the perfect fit for our next chapter of growth,” Ryder said.
Discussing her new role, Peters said: “I feel really privileged to be joining the team at OMD UK. It is an agency that has consistently been in the topflight of our industry and over the last few years has enjoyed incredible levels of success.”
“I’ve already met some wonderful people in the agency and can’t wait to rejoin OMG and to help shape the next chapter of the business,” she continued.