Virgin Media O2’s iconic Bubl mascot joins a running club on their weekly outings in order to showcase the freedom and flexibility available to users of its Switch Up offering.
The ‘Only O2/Switch Up’ spot sees Virgin Media O2 showcase the flexibility of the Switch Up offering which allows users to swap their phones every 90 days without needing to pay off the remainder of their previous contract.
Created by VCCP, the hero 40-second film is the third part of the ‘Only O2’ campaign series. It follows one of the robot-like mascot’s running friend’s appear with a brand new phone each time she shows up.
Airing tonight on ITV1 during Coronation Street at 8pm, it shows Bubl running with the protagonist named Sophie as she catches up on running with friends.
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VCCP’s studio Girls & Bear once again partnered with thirty two studios duo Will Lovelace and Dylan Southern for the film’s creation.
The acclaimed pair, who are known for their music documentaries including Meet Me In the Bathroom and Shut Up And Play the Hit, they worked across the previous Only O2/Priority and Only O2/Roaming earlier this year.
The campaign will run across TVC, cinema, video-on-demand, online video, social, print, radio, retail and in-app communications.
“Flexibility is at the heart of our Switch Up offering, so we wanted to capture this freedom to swap your phone easily and visualise it in a real-world scenario,” said Virgin Media marketing director Simon Valcarcel.
VCCP deputy executive creator David Masterman added: “We all know someone who always has to have the latest phone. Switch Up is the perk for them.”