Meal prep brand HelloFresh is celebrating the uniqueness of each individual family’s cooking style and choices with ‘HelloFresh, Hello Dinner’, a vibrant new ad campaign.
Centred around a 30-second hero spot, the work was created by the German firm’s in-house team and will run across 13 markets internationally in the run-up to schools returning.
Directed by Le Berg’s Dan French, the spot also introduces HelloFresh’s new sonic identity developed by Butter, while a series of social media shorts will equally complement the main creative, showcasing different families’ cooking styles.
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“While all families have their unique differences, tastes and rituals, we recognise the challenges that all families share when it comes to preparing weeknight dinners, especially as routines ramp up with the start of a new school year,” HelloFresh senior vice-president of international marketing, Patrick Stal said.
“At HelloFresh, we make the end-to-end process of having great weeknight dinners easy and enjoyable. By eliminating the hassle of planning and grocery shopping, and by offering customers a wide variety of easy-to-prepare meals each week, we make great weeknight dinners accessible to anyone.”
Running across western and northern Europe as well as New Zealand, the campaign will break via TV, out-of-home, radio, social media, YouTube and influencer marketing.