Furniture Village will sponsor over 2600 hours of content across UKTV and Warner Bros Discovery channels, in a deal secured by Channel 4 Sales.
The channels which will see Furniture Village sponsorship will include Al-ibi, Eden, Gold, U&W plus Warner Bros, Disovery Really and HGTV.
It comes as the broadcaster signed eHarmony to sponsor high-profile shows including ‘Gadget Man’ and ‘A Place In The Sun’.
Earlier this year, Channel 4 gave £3 million worth of advertising airtime to homeware brand Fy as part of diversifying its revenue streams, offering the brand the chance to tap into hyper-relevant viewers of shows including Grand Designs.
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Furniture village multichannel director Claudia Cooper said: “We’re excited to partner with UKTV and Warner Bros. Discovery to sponsor Quality Entertainment across their channels. This collaboration represents a unique opportunity to align with brands that share our commitment to quality and creativity.”
“Through this partnership, we can connect with a wider audience who appreciate design and quality, driving growth and supporting our mission to deliver stylish, comfortable furniture for the whole home.”
Channel 4 content solutions leader Rupinder Downie said: “Furniture Village is a perfect sponsor for the Quality Entertainment strand across these channels. Through these deals we continue to build on our reputation as a leading sales representative for media owners,” said content solutions leader Rupinder Downie.