Fruit-infused drinks brand Dash boldly hits out at the use of artificial sweeteners in its newest out-of-home – complete with a cheeky peek of what looks like an ad for *that* enormous fizzy drinks firm.
The advert, which appeared on Grafton Road, Camden, seems takes over a suspiciously red avert with its new slogan “Finally a drink to feel good about” centre stage,
Underneath text reads “No sugar. No sweeteners. No worries”.
“We should know better than to poke the giants of the soft drinks world – but they should know better than to fill their products with artificial sweeteners,” said Dash water co-founder Jack Scott.
“The World Health Organisation warned us about the potential risks of artificial sweeteners. The solution is not to ignore the facts and continue unchanged, but to seek natural alternatives,” he continued.
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It follows directly on from the launch of Dash’s biggest out-of-home campaign to date, which saw a set of pastel coloured posters completed with a blue sky appear across the London, Underground and large format screens, reaching 20 million people as the temperature heated up in July.
It was preceded by a nationwide sampling campaign which saw the firm hand out 150,000 ice cold cans across London, Bristol, Brighton and Manchester.
“We are proud to have finally made a drink for you to get your fizzy-drink-fix and feel good about it, too, Scott said.