Frontify launches OOH with glaring mistake to challenge brand-building conventions
Brand building platform Frontify is taking on meaningless branding by getting its first-ever billboard campaign deliberately wrong, in a bid to spark conversations among the London agency scene. Launching across prominent billboards in Shoreditch, the campaign purposely features a major mistake, with the classic ‘Lorem ipsum’ text placed where an ‘on-brand’ assets should be. The … Read more