Jaffa Cakes hits the streets with new cola bottle-themed OOH

Jaffa Cakes hits the streets with new cola bottle-themed OOH

McVitie’s Jaffa Cakes says ‘never apologise, never explain’ with an interactive cola bottle-themed special build in the heart of Brixton, in addition to a wider OOH campaign running across the UK. The special build ad by BWA/London is set in the vibrant streets of Brixton, London, where the eye-catching installation has been designed to drive … Read more

The Hygiene Bank uses DOOH to raise awareness of UK hygiene poverty

The Hygiene Bank uses DOOH to raise awareness of UK hygiene poverty

Non-profit organisation The Hygiene Bank is using digital out-of-home technology to raise awareness of hygiene poverty in the UK, highlighting the fact it impacts 4.2 million people. It comes as part of an initiative which can support with donations inside Boots stores. Created by creative agency Acne and debuting on 7 August in Manchester, and … Read more