Ogilvy

Watch: Boots launches 25 new brands with biggest-ever beauty push

Watch: Boots launches 25 new brands with biggest-ever beauty push

The newest advert from high street health and beauty retailer Boots is spotlighting its expanded range of beauty lines, with its biggest-ever campaign created to promote the 25 new brands. Created by VML, the omnichannel campaign for the retailer – ‘make more room for beauty’ – comprises of three 20-second films and YouTube shorts. Voiced … Read more

Greenpeace subverts Dove’s famous ‘Toxic Influence’ Ogilvy ad

Greenpeace subverts Dove’s famous ‘Toxic Influence’ Ogilvy ad

A hard-hitting new film from Greenpeace UK subverts Ogilvy’s iconic ‘Toxic Influence’ Dove ad on the anniversary of the brands ‘Real Beauty’ campaign. The powerful spot hits out at the health and beauty brand, which has become renowned for its award-winning marketing which champions women and aims to change the narrative around beauty. Focusing instead … Read more