Dettol unveils ‘faux couture’ campaign for London Fashion Week

Dettol unveils ‘faux couture’ campaign for London Fashion Week

Cleaning brand Dettol has unveiled a London Fashion Week-inspired campaign that satirically blends high fashion and hygiene to spotlight the importance of laundry. Devised by social-focused McCann Content Studios, the campaign introduces the tongue-in-cheek ‘House of Déttol’ concept as London’s flagship fashion event gets into full swing. Highlighting the brand’s ‘faux couture’ collection, including the … Read more