Google has ‘abused its dominant position’ in UK ad tech, says CMA

Google has ‘abused its dominant position’ in UK ad tech, says CMA

Google has come under fire from the Competition and Markets Authority (CMA), which has provisionally found that the tech giant is “abusing its dominant position” in the ad tech market. The CMA’s investigation has provisionally found that a series of anti-competitive practices in open-display ad tech are causing harm to thousands of UK publishers and … Read more

WARC: Amazon, Google and Meta dominate global ad spend in 2024

WARC: Amazon, Google and Meta dominate global ad spend in 2024

Global ad spend is set to top £762 billion (US$1 trillion) for the first time this year, with WARC upgrading its previous 2024 growth forecast up by 2.3 percentage points to 10.5%. Led by a faster-than-expected uptake in AI-enabled media tools, this would reflect the best performance in six years if the post-Covid bounce back … Read more