The agency behind some of this year’s most talked about ad campaigns – from Olivia Colman’s banned Amnesty International spot to the hugely impactful ‘Give an X’ general election push – certainly knows how to pack a punch. It might be small, but impact-focused creative agency Shape History has made its name with purpose-driven campaigns … Read more
In a flash it seems the Paralympics are already upon us, with the Games getting under way on Wednesday (28 August), barely more than two weeks after the Olympics’ breathless conclusion. And – as with its sister event – the Paralympics has proved to be eminently fertile ground for brands and advertisers rushing to associate … Read more
Is it a bird? Is it a plane? No, it’s Snoop Dogg – and he’s been just about everywhere this summer, from taking centre stage at the Olympics dressage to promoting a line of luxury garden stoves. But just why has the West Coast hip hop icon proved such a popular proposition for brands and … Read more
From Simone Biles somersaulting off the vault, to Alex Yee’s epic triathlon and a 100m sprint so fast you barely had time to blink – there’s no doubt that the Paris 2024 Olympics has showcased the elite of the elite when it comes to sporting prowess. Behind it all, with a focus on capturing attention … Read more