Channel 4 is celebrating the launch of the highly anticipated new season of The Great British Bake Off, which is set to return to TV screens later this year. Developed by the broadcaster’s in-house agency 4Creative in partnership with Nexus Studios, the campaign revolves around an animated world designed to reflect the warmth and joy … Read more
In a flash it seems the Paralympics are already upon us, with the Games getting under way on Wednesday (28 August), barely more than two weeks after the Olympics’ breathless conclusion. And – as with its sister event – the Paralympics has proved to be eminently fertile ground for brands and advertisers rushing to associate … Read more
Channel 4, Bupa and Purple Goat have joined forces to in a bid to give support to the accessibility legacy that it is hoped will results from the 2024 Paralympic Games in Paris. Launched ahead of tonight’s (28 August) opening ceremony, the joint initiative will encourage the advertising industry to increase the representation of disabled … Read more
TUI has secured a lucrative deal to sponsor Channel 4’s latest series of ‘Married at First Sight UK’, which is set to return to TV screens later this summer. Brokered by Channel 4 Sales and EssenceMediacom, the deal will see the travel firm appear across E4 and Channel 4 as well as the show’s own … Read more